DOT 2012

  • Digital Lead Designer on the unification of all public transportation in Denmark under one one brand and design system called DOT, Dit Offentlige Transport.
  • Part of the team defining one unified design system, look and logic for all public transportation in Denmark. Our focus was transit maps, wayfinding, customer experience, digial signage and user experience design.
  • Designed while employed at Kontrapunkt
  • Role: Digital Design Lead
  • Areas: Strategy, Concept, UX/UI, Wayfinding
  • Involvement: Concept → Production